Accessibility is often framed as a moral obligation—and it is. However, smart businesses are realizing that making their products and services accessible is also a strategic business decision with a tangible ROI. It’s about expanding your market, enhancing your brand reputation, and future-proofing your business.
Consider this: there are over one billion people with disabilities worldwide. That’s a massive, often underserved market. By making your website, app, or physical location accessible, you’re not just serving a small niche; you’re opening your doors to a significant portion of the global population with real purchasing power. Beyond that, an accessible design often leads to a better user experience for everyone, regardless of ability. Think about features like closed captions on videos, which are a lifeline for the Deaf and hard of hearing but are also used by people watching content in loud environments or without headphones.
Accessibility also helps mitigate legal risks. With an increasing number of lawsuits related to inaccessible digital and physical spaces, proactive measures can protect your company from costly litigation. Ultimately, investing in accessibility is an investment in your company’s growth, resilience, and reputation.